Primeurs 2011, les crus classés de bordeaux sont-ils trop chers ? Le négociant Millésima donne son avis…

Mai 29, 2012 12 Comments by

Nous sommes le lundi 16 avril en fin de matinée. Tous les allocataires du Château Lafite Rothschild (photo), 1er Grand Cru Classé de Pauillac, reçoivent un mail leur annonçant une baisse de 30% du vin primeur 2011 par rapport au prix de sortie du 2010. La nouvelle se répand comme une trainée de poudre sur les deux rives de Bordeaux. Ce prix, sorti très tôt, va donner le la de la campagne qui débute à peine.

Certains prédisaient une baisse de 50%, d’autres plus optimistes espéraient une baisse plus conséquente pour retrouver les prix de 2008.

Les journalistes spécialisés ont pratiquement tous donné leur avis sur ce millésime et les châteaux à mettre en cave ou à éviter. La plupart de ces critiques sont accessibles sur internet ou en kiosque.

Je me suis dit qu’il serait intéressant d’entendre l’avis de ceux qui achètent ces grands bordeaux avant de le revendre au consommateur final. Je suis donc allé recueillir l’opinion d’un des plus grands négociants de la Place de Bordeaux, Millésima en la personne de Fabrice Bernard, Directeur Marketing de la société. J’ai passé une soirée à la découverte de Millésima en décembre dernier pour ceux qui veulent découvrir le groupe Millésima plus en détails.

Si certains ont peur d’acheter à distance ou sur internet, vous vous rassurerez en voyant sur les 3 vidéos les montagnes de vins empilés jusqu’au plafond : plus de 2,5 millions de bouteilles sont stockées dans les chais de Millésima à Bordeaux. Vous n’êtes pas chez 1855 et ses satellites comme Cave Privée où de nombreux clients ne sont pas livrés avec des procédures judiciaires en cours. Certains domaines recommandent même publiquement désormais de ne plus passer de commandes sur les sites du groupe 1855…

Une brève présentation de Millésima :

Le système des primeurs et de la Place de Bordeaux décryptés par un négociant

Qu’est ce qu’un achat de vin en primeur ? Un vin en primeur est un vin pas encore fini ni mis en bouteille. L’achat de vin en primeur permet d’obtenir des vins très demandés et plus largement d’acheter des vins à un tarif inférieur (en principe…) à celui du marché quinze mois plus tard.

Les primeurs 2011,  l’avis de Millésima : “certains prix nous paraissent peut être excessifs”

Et questions cruciales : comment est ce millésime 2011 ? Les prix de sortie sont-ils en adéquation avec la qualité des vins et la conjoncture du marché ?

Morceaux choisis : “millésime dans la droite ligne des 2008 et 2001”, “le millésime doit être à un prix raisonnable”, “la Chine n’achète plus aujourd’hui de grands vins français”, “certains vins sont sortis à des prix qui nous paraissent un peu excessifs”…

Deux articles à venir dans le même thème primeurs : la sortie de Château Latour et une journée dans les pas de Jacques Dupont, journaliste spécialisé au Point.

Syl’Vin

Les beaux billets de Syl'vin

12 Responses to “Primeurs 2011, les crus classés de bordeaux sont-ils trop chers ? Le négociant Millésima donne son avis…”

  1. Abadie says:

    Super article et les vidéos donne une belle originalité ! On en redemande 😉

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